branding
Flux's visual identity draws from interior elements like the signature blue frame, with illustrations reflecting the playfulness of the interiors such as the record player or art books, and pops of blue or mustard yellow across the branding.
flux*
Qarya ceramics
Qarya Ceramics is part of a speculative design project series by Studio Mawj.
The studio is conceived by an Egyptian, Berlin-based artist whose practice explores the intersection of rural knowledge systems and metropolitan modernism. Developed as a commercial extension of her work, Qarya produces limited-edition ceramic pieces inspired by the architectural forms and natural landscape of Fayoum, Egypt.
The collection reflects on how vernacular craft traditions migrate from village contexts into urban centers such as Fustat and Cairo, shaping contemporary material culture.
editorial design
What does it mean to grow old in Dubai?
Idil Akinci
A zine exploring questions of retirement among long term residents in Dubai, and how ideas of home, belonging, and family support evolve with age. Written by researcher İdil Akıncı, whose work examines migration, citizenship, and aging in multicultural societies, the publication reflects on intergenerational relationships and the realities of growing older in the city. Publication design by Mina Sayed, founder of Studio Mawj, for Alserkal Arts Foundation.